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May 02, 2023
Share the Love for Global Flavors
The Philippines’ biggest international food and ingredients trade show is set to take place at the World Trade Center Metro Manila from May 26 to 28, 2023. The 16th IFEX Philippines focuses on the theme “Share the Love for Global Flavors” to highlight the Philippines’ top export products and commodities, together with other Asian and international flavors.
Over 10,000 trade local and foreign buyers and visitors are expected to participate in the food trade show. The three-day event will allow buyers and visitors to network face-to-face with exhibitors through business-to-business (B2B) activities, engage in multi-sensory sourcing experiences, participate in dynamic cooking demonstrations, food-tasting/food-sampling activities and product presentations, special events and seminars, among others.
More than 500 Philippine and international exhibitors will showcase world-class quality food products and ingredients from various food segments, namely beverages, fine food and specialties, fruits and vegetables, biscuits and confectioneries, snacks and crispy savory food products, meat and poultry, dairy products, grain products, seafood and marine products, organic and natural products, raw materials and food ingredients, and equipment and services.
This year’s edition of IFEX Philippines is designed to delight buyers and visitors with a number of thematic and innovative exhibitions of Philippine and international food brands, namely: Flavor Finds, Open House, and IFEX Kitchen.
Under the Flavor Finds is NXTFOOD PH, CITEM’s comprehensive product development and marketing program that aims to bring innovative Philippine food products to the global market. It will also showcase new products from select exhibitors and emerging Philippine food products and ingredients with tremendous export potential.
A new sub-component of Flavor Finds, the Regional Flex, will also be presented this year. Regional Flex will showcase export food products that are distinct and authentic from the regions of the country, offering a glimpse of the cultural experience and food tourism the Philippines has in store for local and foreign buyers alike. Meanwhile, the New Product Showcase under Flavor Finds shall highlight new discovery treats and innovative products from IFEX exhibitors. Participants should expect to see popular and emerging Philippine food products and ingredients like mango, coconut, cacao, and processed fruits and nuts.
Another show feature is the Open House. It will showcase products from partner programs and related government efforts that champion Filipino food exporters, manufacturers, and micro, small, and medium enterprises (MSMEs). Programs under Open House will include the following:
IFEX Philippines will have a dedicated activity space for live audiences called the IFEX Kitchen for food-tasting activities, cooking demonstrations, and product presentations. Participants can also learn from industry experts by attending IFEX Talks and Seminars on food exporting business, global food trends, market entry requirements, food licensing and certifications.
A special part of IFEX Philippines is the Katha Awards which seeks to strengthen the reputation of the Philippines as a go-to destination for globally competitive Asian food and ingredients by recognizing brands or companies that present new flavor profiles, innovative ideas, unique food fusions, and creative packaging methods in their food products.
This awards program gives special recognition to the TOP new products in eight (8) food categories: Beverages, Fine Food and Specialties; Marine Products; Meat and Poultry Products; Snack Foods and Crisp Savoury Products; Baked Goods; Processed Fruits and Vegetables; and Natural, Healthy, and Organic Products.
IFEX Philippines 2023 will be held with the strong support of the PHILEXPORT (Philippine Exporters Confederation, Inc.), and in partnership with the Department of Trade and Industry-Regional Operations Group (DTI-ROG), DTI-Foreign Trade Service Corps (FTSC), DTI-Export Marketing Bureau (EMB), DTI-Philippine Trade Training Center (PTTC), DTI-Design Center of the Philippines (DCP), Intellectual Property Office of the Philippines (IPOPHL), Coconut Farmers and Industry Development Plan, RAPID Growth Program, One Town, One Product Philippines (OTOP), Department of Agriculture (DA), DOST-Industrial Technology Development Institute (DOST-ITDI), Food and Drug Administration (FDA), Philippine Food Processors and Exporters Organization, Inc. (PHILFOODEX), Integrated Food Manufacturers’ Assn. of the Phils. for Productivity (INFOMAPP), Technology Advice and Solutions from Korea (TASK) Program, MINTEL Market Research Agency, and Philippine Airlines as well as media organizations COOK Magazine, Business Mirror, Philippines Graphic, Manila Bulletin, Philippine Daily Inquirer, The Philippine Star, Home Radio, and Win Radio.
To learn more about the event, visit IFEXConnect.com.
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